The AIA Trust Web Site and eNewsletter

After creating a new graphic identity program for the AIA Trust, we went to work redesigning their Web site. A big part of the project was developing a content management system (CMS) which The Trust could use to publish news items. Key elements include a bold, contemporary design, intuitive navigation, and rotating featured content.

Opportunity ›

Here was a chance to start fresh. Clean slate. Blank canvas. We could find all kinds of creative ways of applying the new branding elements to the Web site.

Challenge ›

Portions of the site are hosted by The Trust’s service providers, so we needed to deliver artwork, scripts, and guidance to them, as well as create a seamless connection to their servers.

Solution ›

We modified our server to redirect links to certain benefits. Sharing the artwork we created and the navigation style created a consistent look and feel across both servers.

Nuts and bolts ›

All the standard tools (Dreamweaver, Photoshop, Illustrator, Flash, Javascript) plus Espresso, WordPress, and SlideshowPro.


Client comments

Innov8iv Design redesigned our corporate brochure last year with an updated and innovative image. They were then able to create an all-new web site for us this year that complemented this dynamic new graphic image and significantly enhanced our current branding—while dramatically improving site navigation. Importantly, they were able to work with another vendor of ours to seamlessly link necessary portions of our two sites while ensuring a consistent appearance and transparent linkage. Concurrently, they were able to design an electronic newsletter to mirror the dynamic website design for brand consistency and set up editorial capabilities for our staff. And despite a short time frame but vital to all of these projects, they stayed within budget and on schedule, so we could keep our publication and website launch dates. We’ve heard nothing but compliments from everyone who’s seen the site or the newsletter!

Ann P. Casso
Executive Director
AIA Trust



Online News CMS

The newsletter notification is delivered by email and the content is presented online. We tailored a content management system to allow The Trust to update this section without affecting the layout.




The email version of the newsletter presents a couple highlights of the issue, and links to the individual stories and the online table of contents.