The Aluminum Association—Sustainability Campaign

The Aluminum Association came to us for help expanding their brand in a way that would bring the environmental benefits of aluminum to life. We set out to reveal the green side of aluminum.

Opportunity ›

Aluminum Is Sustainability. The material is almost infinitely recyclable and we wanted to make sure Aluminum’s “green” side was revealed and promoted.

Challenge ›

Create a look and deliver a message that would resonate with folks in the industry, lawmakers, manufacturers, and consumers.

Solution ›

The campaign message was delivered to Capitol Hill through ads in RollCall and hand-delivered posters. If only time had permitted we would have had custom-printed aluminum bottles from SIGG as well. Maybe next time!

Nuts and bolts ›

Illustrator, Photoshop, and InDesign.




Magazine ad

This full-page ad appeared in a trade show magazine included with registration kits at MetalCon.


Early campaign concepts


Early campaign concept


Early campaign concept