The Aluminum Association—Corporate Stationery Package

With the corporate identity project complete, we set out to create a complete package of collateral items, including letterhead, business cards, executive stationery, presentation folders, and even drink coasters!

Opportunity ›

Moving from theory to practice, we took all the thought and planning we put into creating the new Aluminum Association identity guidelines and designed a complete package of collateral items.

Challenge ›

Take the identity of a well respected, 75 year old association in a new direction that is more modern and contemporary but continue to respect the heritage and honor it has earned over it's many decades of service.

Solution ›

Rounded corners became a hallmark of the new identity. The curves convey one of the feautures manufactures love about aluminum.

Nuts and bolts ›

Photoshop, Illustrator, InDesign.



Business cards are die cut with rounded corners, other pieces present the idea of wrapping side to side and around the back. Aluminum is beautifully shapeable.