The Aluminum Association—Website Homepage

This was an interesting project in that our mission was to completely redesign only the homepage, and then provide a framework and design elements which the Aluminum Association could implement throughout their CMS-based site.

Opportunity ›

Completely redesign The Aluminum Assocation’s website using the new identity we had recently created for them.

Challenge ›

The biggest challenge we were asked to address was getting members and potential members of the Association to feel engaged by the site. They wanted visitors to easily access current and critical information and promotions.

Solution ›

The center three columns of the site are updated frequently, promoting what’s new and important. Visitors see fresh content daily.

Nuts and bolts ›

Dreamweaver, Photoshop, CF and Javascript.


Getting involved

We took the time to create images in the slideshow that “involve” themselves with the navigation. This technique really allows the photos to pop and brings visitors to the main navigation area.