Definitely one of the coolest projects ever, we were tasked with designing for print on everything from a 12-foot-tall aluminum wall to 3-and-a-half-inch-tall aluminum cans. Of course there were also plenty of hanging and retractable banners, magazine ads, specialty items, postcards, presentation folders, and brochures.
Create a logo and identity to help the aluminum industry build excitement about the metal among manufacturers at the NMW trade show at McCormick Place.
Challenge is an understatement! Designing the printed press kits, invitations, ads, banners, and brochures was one thing. Learning the intricacies of designing for beverage cans and diminishing-radius curved walls was something altogether different!
Smart, exciting logo; invitations; media press kit; specially designed beverage can; 12-foot-tall aluminum wall; aluminum coasters; signage; multiple bannerups; 15 10-foot-tall banners hanging from the ceiling; and aluminum pens and key chains.
Photoshop, Illustrator, Motion, Final Cut Pro, carpenters, partners in the aluminum fabrication industry, coffee, and cartoon toothpicks for our eyelids.
Partnered with Ball Manufacturing to create a specially design squat can as a refreshing give-a-way.
Several BannerUps were designed serving as direction signs in the exhibit hall encouraging visits to the booth, interest-generators in the registration area, and information billboards in the showcase area.
15 10' tall banners hung from the massive ceiling forming a floating perimiter around Aluminum USA.
We coordinated the design of the press kit, giant aluminum wall, and current issue of the Aluminum Now magazine to tie the experience together.
Visitors received tickets in their registration packs. They looked great and could be turned into awesome aluminum prizes.