The Aluminum Association—Corporate Identity

As if moving their headquarters from one state to another wasn't enough to tackle, the Aluminum Association embarked on a corporate-identity-update consideration at the same time.

Opportunity ›

IDI was enlisted to develop a complete identity program not only for corporate collateral, but also for the new office space decor.

Challenge ›

The goal was to create an exciting office environment in which visitors and staff would naturally “Think aluminum.”

Solution ›

Once the new look was determined, we photographed the bare-walled office space, and sketched up options for expanding the brand.

Nuts and bolts ›

Illustrator, Photoshop, InDesign, Canon EOS 20D.


On the Mark

We used the existing symbol, originally created by a world-famous fontographer, combined it with a new signature, to form the official Aluminum Association mark or logo.


Applications outside the box

Presentation folders, media kits, coasters, Web site, email newsletter, tradeshow booths.


Corners beautifully

As is common with light-weight, aluminum-clad sports cars, the corporate identity package features rounded corners which suggest the shapeability of the metal itself.


In any event

The corporate brand stays strong at events through the use of modular exhibit booths. We've partnered with Expand Media and designed panels that can be reused, repositioned, and repurposed for any event.


Online repository

Just so everybody is on the same page, the individual identiy elements and the new Program for Graphic Identity are available online.


Thinking outside the cubicle

IDI was invited to view not only the stationery, but also the new office space as blank canvas. The goal was to create an exciting environment in which visitors and staff would naturally “Think aluminum.”


At every turn

Common areas in the corporate headquarter—hallways, kitchen, and board rooms—are adorned with exciting graphics, frosted glass, and painted walls that tie the workplace directly to the brand.