The Aluminum Association—Anniversary Campaign Celebrating 75 Years

When the Aluminum Association turned 75 years young they asked IDI to celebrate with them. It was a great honor to help them visualize and create an identity that would capture this great achievement.

Opportunity ›

We were honored to be asked by The Aluminum Association to help them commemorate their 75th anniversary with a new logo, ads, postcards, and much more.

Challenge ›

The mark needed to be strong and traditional but at the same time we wanted it to feel new and fresh.

Solution ›

We spent some time creating a font for the “75” which closely resembled the logo which unified the two elements. We offered Aluminum different options ranging from simple flat outlines to three dimensional metallic badges. The 75 was clearly the focal point and Aluminum used it as the centerpiece for many printed pieces.

Nuts and bolts ›

Illustrator and Photoshop.


Application outside the box

The Aluminum Association wasn't seventy-five years old, they were seventy-five years young and increasingly relevant to the world’s “ever-greening” industries.


Application outside the box

Coming up with a new logo isn’t something we take lightly. Especially when it will be used to represent seventy five years of service.